NCPW 2025: Fighting against Deceptive Marketing
If you’ve been misled by an ad, regulators want to hear from you. We do too.
Jones et al. v. Veridian Healthcare, LLC
22-cv-2204. S.D.N.Y.
(March 2022)
TheraCare lidocaine creams and patches
Misleadingly marketing products as Maximum Strength when they don’t contain or deliver the maximum dose of lidocaine
Misleadingly marketing that patches provide pain relief for 12 hours when they regularly peel off within a few hours or minutes of being applied
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
If you’ve been misled by an ad, regulators want to hear from you. We do too.
It’s easier to rack up hidden fees than it is to cancel.
The only thing more “ridiculous” than the touted benefits is the cancellation process.
Under a proposed bill, theaters could be fined for making moviegoers guess.
Money-back guarantee comes up woefully short of advertised percentage.