Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
Theracare and Healthwise Pain Relieving Patches
Case Name (Date)
Rodriguez et al. v. Veridian Healthcare LLC
22-cv-2989, S.D.N.Y.
(April 2022)
Product/Service
Theracare and Healthwise pain relieving patches
Allegations
Misleadingly marketing products as “Maximum Strength” when other products deliver more lidocaine
Misleadingly marketing that patches stay put and work for up to 12 hours when they don’t
Status
Pending
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