
Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In April 2018, a class-action lawsuit was filed against That’s It Nutrition for allegedly misleadingly marketing That’s It snack bars and chocolate-covered fruit. According to the complaint, the marketing for the snacks misleadingly represents that they were made using whole fruits and vegetables when, according to plaintiffs, the final products did not come from whole fruits and vegetables and instead contain ingredients that have been processed and transformed. In addition, plaintiffs claim that the company markets the snacks as containing no juices and purees when the snacks contain both and the marketing does not disclose that the snacks contain water. (Medina et al v. That’s It Nutrition, LLC, Case No. 18-cv-2022, E. D. NY.)
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
It won’t get any easier to cancel those annoying subscriptions.
What you need to know about this offer.
What’s this kidfluencer doing promoting a “youth cream”?