There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
In April 2018, a class-action lawsuit was filed against That’s It Nutrition for allegedly misleadingly marketing That’s It snack bars and chocolate-covered fruit. According to the complaint, the marketing for the snacks misleadingly represents that they were made using whole fruits and vegetables when, according to plaintiffs, the final products did not come from whole fruits and vegetables and instead contain ingredients that have been processed and transformed. In addition, plaintiffs claim that the company markets the snacks as containing no juices and purees when the snacks contain both and the marketing does not disclose that the snacks contain water. (Medina et al v. That’s It Nutrition, LLC, Case No. 18-cv-2022, E. D. NY.)
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.