In April 2018, a class-action lawsuit was filed against That’s It Nutrition for allegedly misleadingly marketing That’s It snack bars and chocolate-covered fruit. According to the complaint, the marketing for the snacks misleadingly represents that they were made using whole fruits and vegetables when, according to plaintiffs, the final products did not come from whole fruits and vegetables and instead contain ingredients that have been processed and transformed. In addition, plaintiffs claim that the company markets the snacks as containing no juices and purees when the snacks contain both and the marketing does not disclose that the snacks contain water. (Medina et al v. That’s It Nutrition, LLC, Case No. 18-cv-2022, E. D. NY.)


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Unearthing the fees that Fisher charges but doesn’t disclose in some of its TV ads.


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