CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
TCL QLED Televisions
Case Name (Date)
Herrick et al. v. TTE Technology, Inc. d/b/a TCL North America
25-cv-945, C.D. Cal.
(April 2025)
Mitchell et al. v. TTE Technology, Inc. d/b/a TCL North America
25-cv-6424, W.D.N.Y.
(Aug. 2025)
Product/Service
TCL QLED Televisions
Allegations
Falsely advertising that products have QLED (quantum dot light-emitting diode) technology when they either do not have the technology or the technology is present in such a small amount that it does not provide the advertised benefits
Status
Herrick case: Remanded back to state court
Mitchell case: Pending
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