CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Taco Bell’s Chalupa Cravings Boxes
September 2019: This case was transferred from state court to federal court. (Case No. 19-cv-18192, D. NJ.)
August 2019: A class-action lawsuit was filed against Taco Bell for allegedly misleadingly advertising that its Chalupa Cravings Boxes cost $5 when, according to plaintiffs, a fine print disclaimer in the ads states that “prices may vary,” and the named plaintiffs were charged more than the advertised $5 for the boxes. (Estrella-Rosales et al v. Taco Bell Corp and Yum! Brands Inc., Case No. MID-L-005928-19, New Jersey State Court – Middlesex)
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E.J. Schultz, Ad Age