
Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
In May 2014, a federal judge dismissed a class-action lawsuit against Supreme Protein, LLC because the parties agreed to dismiss the lawsuit. The complaint, which was originally filed in 2013, alleged that the product labels falsely represent the concentrations of saturated fat and cholesterol contained in the Caramel Nut Chocolate Protein Bar because it actually contains 25% more saturated fat and over two-and-a-half times more cholesterol than stated on the label. The case was dismissed with prejudice, meaning that plaintiffs cannot refile. We were unable to determine why the parties agreed to dismiss the case. (Hoffman et al v. Supreme Protein, LLC, Case No. 13-cv-06913, D. NJ.).
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.