CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
In October 2014, a class-action lawsuit was filed against Rexall Sundown for allegedly falsely advertising its supplement Sundown Naturals Ginkgo Biloba 60 mg Standard Extract. According to plaintiffs, the company misleadingly represents that the supplement improves mild memory problems and supports healthy brain function without scientific evidence to support such claims. (Petkevicius et al v. Rexall Sundown, Inc. and Does 1-20, Case No. 14-cv-02482, S. D. CA.).
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A rash of lawsuits allege companies are misleading consumers.
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