How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
In April 2017, a class-action lawsuit was filed against Carbonite, Inc. (a company that sells subscriptions for cloud and data backup protection) for allegedly deceptively marketing its automatic renewal and continuous service offers by failing to clearly disclose the terms of such offers resulting in consumers being charged without their consent. (Johnson et al v. Carbonite, Inc. and Does 1-10, Case No. 17-at-411, E. D. CA.)
For more information about other class-action lawsuits regarding negative option offers and TINA.org’s coverage of the issue, click here.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.