CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Sports Research’s Premium MCT Oil and Turmeric Curcumin C3 Complex
Case Name (Date)
Hinkle et al v. Sports Research Corp.
37-2020-00001422, California State Court – San Diego
(Jan. 2020)
Product/Service
Premium MCT Oil and Turmeric Curcumin C3 Complex
Allegations
Falsely advertising that the MCT supplement contains “healthy” and “beneficial” fats, is healthy, provides “a natural sustained energy” and has anti-bacterial, anti-microbial, and anti-viral properties when it does not
Falsely advertising that the Turmeric supplement provides “anti-inflammatory” and “anti-oxidant benefits” when it does not
Status
Settled
(Final approval granted)
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