
Texas Pete Hot Sauce
Texas Pete is not the first food or drink to have its origin marketing challenged in court.
In March 2020, a class-action lawsuit was filed against Cuisine Solutions for allegedly falsely marketing that one serving of Sous-Vide Oatmeal Bites contains one percent of the Daily Reference Value (DRV) of carbohydrates when, according to plaintiffs, the product contains more than one percent of the DRV of carbohydrates based on federal regulations, which state that the DRV of carbohydrates is 275 grams for a daily caloric intake of 2000 calories (meaning that one percent of the DRV is 2.75 grams). Plaintiffs claim that Sous-Vide Oatmeal Bites contains 41 grams of carbohydrates. (Smith et al v. Cuisine Solutions, Inc., Case No. 20-cv-267, E.D. Va.)
Texas Pete is not the first food or drink to have its origin marketing challenged in court.
Don’t confuse this type of marketing for a silver bullet.
Matt Binder, Scam Economy
Objectively provable claim or silly slogan? Reader argues it’s the former.
Diet and fitness plan for menopausal women draws scrutiny from U.K.’s ad regulator.