Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
SoundBody Maximum Strength Lidocaine Patches
Case Name (Date)
Barnes et al. v. Big Lots, Inc.
22-cv-9782, S.D.N.Y.
(Nov. 2016)
Product/Service
SoundBody Maximum Strength Lidocaine Patches
Allegations
Misleadingly implying that products adhere for 12 hours when they don’t
Misleadingly marketing products as “Maximum Strength” when the dosage of lidocaine is reduced because patches detach
Marketing that patches relieve pain by “Desensitiz[ing] Aggravated Nerves” when the FDA has determined such claims are misleading
Status
Pending
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