Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
SmartyPants Vitamins
Case Name (Date)
Barrales et al. v. Conopco, Inc. d/b/a Unilever
25-cv-10390, S.D.N.Y.
(Dec. 2025)
Product/Service
SmartyPants Fiber & Veggies Vitamins and SmartyPants Kids Multi & Fiber Vitamins
Allegations
Falsely marketing that the fiber in vitamins is the same as the fiber in fruits and vegetables when the quality and quantity is different
Status
Pending
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