
Monetizing Minors
How brands exploit kid influencers and their followers.
November 2017: A state court judge granted final approval of the settlement agreement.
June 2017: A state court judge preliminarily approved a settlement of a false advertising class-action lawsuit against Skeeter Snacks. The February 2017 complaint alleges that the company misleadingly markets Skeeter Nut Free Snacks – including Chocolate Chip Mini Cookies, Double Chocolate Mini Cookies, and Honey Grahams – as “All Natural” when, according to the complaint, they contain natural, artificial, and synthetic ingredients.
According to the settlement terms, class members with proof of purchase may receive a full refund for every product purchased while class members without proof of purchase may only receive a total payment of $3. The company also agreed to remove the phrase “All Natural” and other similar statements from the marketing of the products at issue and products containing certain ingredients (specifically, anhydrous dextrose, lecithin, soy lecithin, and cocoa processes with alkali). A final fairness hearing is scheduled for November 2017. (Shalikar et al v. Skeeter Snacks, LLC, Case No. CIVDS1702247, California Superior Court – County of San Bernardino)
For more information about natural claims and TINA.org’s coverage of the issue, click here.
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Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook