Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
January 2021: The Court dismissed certain claims, including claims for breach of warranty, but allowed false advertising claims to move forward finding that the complaint “plausibly alleged that a reasonable consumer may be deceived by the statements regarding ‘Natural’ ingredients.”
March 2020: A class-action lawsuit was filed against Simply Nourish Pet Food Company and PETSMART for allegedly falsely marketing Simply Nourish pet foods as natural when, according to plaintiffs, the pet foods contain synthetic ingredients. (Grossman et al v. Simply Nourish Pet Food Company LLC and PETSMART, Inc., Case No. 20-cv-1603, E.D.N.Y.)
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How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
Revenge is Sweet
This company may need to cleanse its marketing tactics.