In March 2020, a class-action lawsuit was filed against Savage Race, an obstacle course racing event company, for allegedly engaging in a deceptive and unfair insurance scheme. Specifically, the complaint alleges that the company:

  • Makes every racer pay $15 to purchase insurance when, according to plaintiffs, the insurance is “essentially worthless” and secondary because racers must use their own insurance to cover expenses first;
  • Misleadingly represents that the “Participant Insurance Contribution” is collected by Savage Race and paid to a third-party insurer when, according to plaintiffs, the company does not disclose that it keeps a portion of the fee as a profit; and
  • Misleadingly represents that its prices are as cheap or cheaper than the prices of its competitors.

(Szerszen et al v. Mad Cap Events, LLC d/b/a Savage Race, Case No. 20-cv-267, M.D. Fla.)

For more of TINA.org’s coverage of the marketing of racing events, click here.


The Latest

Filters

Someday, by Spike Jonze

Consumer News

Someday, by Spike Jonze

Experience the magic of AirPods 4 with Active Noise Cancellation in a new film by Spike Jonze, starring Pedro Pascal.


Show More