Father’s Day Cookout Claims that May Flame Out
These marketing claims are feeling the heat.
Sapporo Beer
February 2017: A federal judge dismissed this lawsuit concluding that the marketing as a whole would not mislead a reasonable consumer.
April 2016: A class-action lawsuit was filed against Sapporo U.S.A., Inc. for allegedly misleadingly marketing Sapporo beer as being made in and imported from Japan when it is actually brewed in the United States and Canada. (Plaintiffs filed an amended complaint in July 2016.) (Bowring et al v. Sapporo U.S.A., Inc., Case No. 16-cv-1858, E.D.N.Y.)
For more information about other class-action lawsuits regarding alcohol and TINA.org’s coverage of them, click here.
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