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TINA.org reader flags “ultimate apples to oranges” comparison.
In May 2020, a class-action lawsuit was filed against PrettyLittleThing.com for allegedly deceptively advertising discounts on clothing, accessories, and other items sold on its website by representing that consumers are getting a specific percentage discount off of an artificially inflated reference price to make them think they are getting a discount. Plaintiffs also claim that the company’s website misleadingly represents that discounts are for a limited time when, according to the complaint, the sales run on most days. (Hilton et al v. PrettyLittleThing.com USA Inc. and Boohoo Group PLC, Case No. 20-cv-4658, C.D. Cal.)
For more of TINA.org’s coverage of fictitious pricing, click here.
TINA.org reader flags “ultimate apples to oranges” comparison.
Dueling and potentially confusing hotel ratings muddy deals.
The result is that BNPL services that are advertised as free aren’t, class-action lawsuits allege.
Tricking consumers into paying hundreds of dollars for services that are available for free.
Even the CEO acknowledges that some consumers have confused the company for the federal government.