April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In March 2015, a state judge granted final approval of a settlement of a false advertising class-action lawsuit against Michaels Stores. The complaint, which was originally filed in 2012, alleged that the company advertised pricing discounts on framing products and services without actually providing customers with a discount. According to the settlement website, the settlement provides class members with a cash-value certificate for $32.50 to be used at any Michaels store in Ohio. For more information, go to www.MichaelsOhioFramingSettlement.com. (Henry et al v. Michaels Stores, Inc., Case No. 12-cv-1097, Court of Common Please, Lake County, Ohio)
For more information about the misleading advertising of discounts and TINA.org’s coverage of the issue, click here.
These definitions are a joke.
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