A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In March 2015, a state judge granted final approval of a settlement of a false advertising class-action lawsuit against Michaels Stores. The complaint, which was originally filed in 2012, alleged that the company advertised pricing discounts on framing products and services without actually providing customers with a discount. According to the settlement website, the settlement provides class members with a cash-value certificate for $32.50 to be used at any Michaels store in Ohio. For more information, go to www.MichaelsOhioFramingSettlement.com. (Henry et al v. Michaels Stores, Inc., Case No. 12-cv-1097, Court of Common Please, Lake County, Ohio)
For more information about the misleading advertising of discounts and TINA.org’s coverage of the issue, click here.
Be wary of questionable and deceptive claims in origin stories.
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