CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
RxSugar
Case Name (Date)
Michael et al. v. Nutrishus Brands, Inc.
22-cv-8746, C.D. Cal.
(Dec. 2022)
Product/Service
RxSugar organic liquid sugar, organic maple syrup, and organic chocolate syrup
Allegations
Falsely advertising products as “0 Calories” and “0 Net Carbs” when they do not meet the FDA’s requirements to bear such claims
Falsely advertising products as “0 Glycemic” when the composition of them does not result in a zero glycemic index
Falsely marketing products as “safe for diabetes” when they likely cause increases in blood sugar levels and there’s no evidence they prevent spikes in blood sugar
Status
Pending
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