CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Royal Dutch Airlines
Case Name (Date)
Simijanovic et al. v. Koninklijke Luchtvaart Maatschappij N.V.
23-cv-12882, E.D. Mich.
(Nov. 2023)
Product/Service
Flights on Royal Dutch Airlines
Allegations
Using misleading and outdated facts and figures about its environmental initiatives in marketing materials
Misleadingly representing that the airline is “[f]lying on biofuel” that is sustainable when almost all of the fuel it uses is fossil fuel
Misleadingly marketing that consumers who purchase carbon credits in its CO2ZERO program (a reforestation program that involves planting trees and sustainable fuels) offset the environmental impact of flying when purchasing carbon credits does not actually negate the effects flying has on the environment
Status
Dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
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