Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Cave et al. v. Rowdy Beverage, Inc.
24-cv-58, M.D. Fla.
(Jan. 2024)
Lake et al. v. Rowdy Beverage, Inc.
23-cv-6114, N.D. Cal.
(Nov. 2023)
Rowdy energy drinks
Falsely marketing that drinks contain “No Preservatives” when they contain at least two (citric acid and ascorbic acid)
Cave case: Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Lake case: Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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