
Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
Cave et al. v. Rowdy Beverage, Inc.
24-cv-58, M.D. Fla.
(Jan. 2024)
Lake et al. v. Rowdy Beverage, Inc.
23-cv-6114, N.D. Cal.
(Nov. 2023)
Rowdy energy drinks
Falsely marketing that drinks contain “No Preservatives” when they contain at least two (citric acid and ascorbic acid)
Cave case: Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Lake case: Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.