Roblox
TINA.org found metaverse gaming platform rife with deceptive marketing.
Roblox
Case Name (Date)
Murphy et al. v. Roblox Corp.
23-cv-1940, S.D. Cal.
(Oct. 2023)
Product/Service
Roblox
Allegations
Failing to disclose the risk of criminal and predative activity on its platform
Misleading parents into thinking that Roblox protects children from inappropriate content
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Legal Action
Class-Action Tracker
Roblox’s Representations
Allegations: Falsely representing that Roblox is safe and educational and that users can make money on the platform
Virtual Items on Roblox
Allegations: Misleadingly representing that Roblox is free to play and failing to provide refunds to minors
Roblox In-Game Content
Allegations: Advertising in-game content without warning consumers that the platform deletes purchased content and does not provide refunds or credits for the deletions
Gambling on Roblox
Allegations: Falsely representing that its platform and digital currency are safe and that experiences that simulate gambling are not allowed on the platform
The Latest
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Prohibited content slips through the cracks.
Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform
Marty Swant & Alexander Lee, Digiday
Roblox Jumps on Plan to Introduce Immersive Ads in Games
Cecilia , Bloomberg
Roblox is ready to grow up
Mia Sato, The Verge
Roblox Consumer Complaints: By the Numbers (Infographic)
A TINA.org analysis of Roblox consumer complaints filed with the FTC.