Roblox
TINA.org found metaverse gaming platform rife with deceptive marketing issues.
Roblox and Fortnite
Case Name (Date)
Newsome et al. v. Roblox Corp. and Epic Games
26-cv-10650, N.D. Cal.
(Sept. 2026)
Product/Service
Roblox and Fortnite
Allegations
Marketing games to minors without implementing safety features, such as parental controls, warnings, and time limitations, and adding addictive features to maximize the time children spend on their games and platforms
Status
Pending
Legal Action
Class-Action Tracker
Fortnite
Loot Boxes in Fortnite and Rocket League
Allegations: Making misleading representations in Fortnite and Rocket League
Fortnite Save the World
Fortnite Battle Royale
Sony’s Marketing of Fortnite and other Games
The Latest
Walmart winds down Roblox play as metaverse lands in privacy crosshairs
Peter Adams, Marketing Dive
Walmart Quietly Removes Kid’s Advergame from Roblox
Universe of Play’s removal follows action led by TINA.org – and inaction from self-reg group.
What Roblox’s New Ad Policies Mean for Brands
Asa Hiken, AdAge
Roblox Revamps Its Ad Policies after TINA.org Action
Will it enforce them this time?
Walmart’s Undisclosed Advergame on Roblox Targets Children
TINA.org, together with other consumer groups, calls for immediate audit of Walmart Universe of Play.