DSSRC’s Arbonne Decision Gets It Wrong
Council blesses MLM’s use of unsubstantiated earnings claims.
RingStop
In January 2014, a federal judge dismissed a class-action lawsuit filed against NaturalCare, Inc. for allegedly misleadingly marketing RingStop, a line of products containing homeopathic ingredients. The complaint, which was originally filed in 2012, alleges that the company represents RingStop is “proven” to treat symptoms of ailments, such as tinnitus by reducing the ringing and buzzing sounds in the ears, without scientific evidence to support such claims. The judge dismissed the lawsuit because the named plaintiff lacked standing (i.e., a proper basis to sue) due to a technical error (she apparently failed to list this lawsuit on her bankruptcy petition, thus shifting her interest in the case to the bankruptcy estate). The judge dismissed the lawsuit with prejudice, meaning that the plaintiffs cannot re-file. (Neal et al v. NaturalCare, Inc. and Does 1-25, Case No. 12-cv-00531, C. D. CA.).
For more information about the advertising of homeopathic products and TINA.org’s coverage of the issue, click here.
The Latest
MyLowe’s Rewards Free Shipping
TINA.org hammers out the fine print details of this advertised member perk.
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
U-Haul Needs to Pack Up Its Deceptive ‘$19.95’ Truck Ads
TINA.org calls on regulators to stop moving company’s bait and switch.