A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In May 2014, a class-action lawsuit was filed against Shearer’s Foods for allegedly falsely marketing various flavors of its Riceworks Gourmet Brown Rice Crisps. Specifically, plaintiffs allege that the company advertises the crisps as “all natural” or having “no artificial ingredients” when, in reality, they contain unnatural, synthetic, and artificial ingredients. Later that month, a federal judge dismissed this action When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. finding that the Court lacked subject-matter jurisdiction. (Bohlke et al v. Shearer’s Foods, LLC and Shearer’s Foods, Inc., Case No. 14-cv-80656, S. D. FL.).
Be wary of questionable and deceptive claims in origin stories.
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