Stellantis pulls Jeep, Ram and Dodge tariff-response ads after built-in-USA scrutiny
E.J. Schultz, Ad Age
RevitaLash
Case Name (Date)
Rush et al. v. Athena Cosmetics, Inc.
23-cv-8799, E.D.N.Y.
(Nov. 2023)
Product/Service
RevitaLash Advanced and RevitaBrow Advanced products
Allegations
Falsely marketing that products safely improve and enhance the appearance of eyebrows and eyelashes without disclosing that they contain an active ingredient (dechloro dihdroxy difluoro ethylcloprostenolamide, or DDDE) that is not safe to use near the eyes
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
The Latest
Stellantis Steers Away from Deceptive Made in USA Claims
MADISON, CONN. April 9, 2025 — Dutch automaker Stellantis has paused its new “American Born” campaign after getting called out by consumer advocacy organization truthinadvertising.org (TINA.org). Released in the wake…
Jeep, Dodge and Ram Pump the Brakes on Built in USA Claims Following TINA.org Inquiry
New ads came and went amid increased attention on U.S. auto manufacturing industry.
Stellantis to Revise Ads Saying Its Cars Are Built in America
Patrick Coffee, The Wall Street Journal
Tariffs Create Opening for ‘Made in America’ Ads—With Carefully Chosen Words
Patrick Coffee, The Wall Street Journal