CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Renpure Plant-Based Products
In April 2020, a class-action lawsuit was filed against MAV Beauty Brands for allegedly falsely marketing Renpure plant-based personal care products as natural when, according to plaintiffs, the products contain synthetic and chemical ingredients. (Binakonsky et al v. MAV Beauty Brands Inc., Case No. 20-cv-638, W.D. Penn.)
For more of TINA.org’s coverage of natural claims, click here.
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