
Should Movie Theaters Be Required to Advertise Actual Start Times?
Under a proposed bill, theaters could be fined for making moviegoers guess.
July 2019: This case was transferred to federal court. (Case No. 19-at-499, E.D. Cal.)
May 2019: A class-action lawsuit was filed against Curtis International and Technicolor USA for allegedly falsely advertising the brightness of RCA digital home theater projectors. Specifically, the complaint alleges that the brightness of the projectors ranges from 2000 to 3100 lumens when, according to the complaint, testing shows that the lumen output is “substantially lower.” (Scanlon et al v. Curtis International, Ltd. And Technicolor SA d/b/a Technicolor USA, Inc., Case No. 19CV-01882, California State Court – Merced County)
Under a proposed bill, theaters could be fined for making moviegoers guess.
Money-back guarantee comes up woefully short of advertised percentage.
Is it still a guarantee if it has strings attached?
Lawsuits allege “100%” marketing on front label is misleading.
TINA.org reader was charged a lot more than the advertised price. He’s not alone.