April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Quick Trim
In May 2013, a California state judge preliminarily approved a settlement of a class-action lawsuit between Quick Trim and consumers who claim it falsely advertised its product’s weight loss benefits. According to the settlement terms, consumers will get a refund for 50% of the purchase price with proof of purchase. (Anaya v. Quick Trim, LLC., Case No. CIV-VS-1201177, Super. Ct. Calif.)
The Latest
Skull Smash
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Stephen Ridley’s ‘Free Online Piano Masterclass’
Why this piano man may not give you the keys to success.
Nutrisystem Complete 50
Dig into these advertising claims.
FTC Staff Urge MLMs Not to Rely on Industry Income Disclosure Guidance
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.