CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Pyure Organic Monk Fruit Sweetener
Case Name (Date)
Chakravarthy et al. v. Pyure Brands, LLC
26-cv-1518, C.D. Cal.
(Feb. 2026)
Product/Service
Pyure Organic Monk Fruit Sweetener
Allegations
Misleadingly marketing products as monk fruit sweeteners that are “free from artificial sweeteners” when the most predominant ingredient in them is the artificial sweetener erythritol
Status
Pending
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