2026 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
In November 2017, a class-action lawsuit was filed against Pure Brazilian for allegedly deceptively representing that its coconut water is “cold pressed” and “pure” when, according to plaintiffs, the water is processed after being cold pressed. (Khallili et al v. Pure Brazilian, LLC, Case No. 17-cv-6425, E. D. NY.)
For more information about other class-action lawsuits regarding cold pressed beverages and TINA.org’s coverage of them, click here.
A closer look at what we’ll be monitoring in the new year.
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