Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
Pure Brazilian Coconut Water
In November 2017, a class-action lawsuit was filed against Pure Brazilian for allegedly deceptively representing that its coconut water is “cold pressed” and “pure” when, according to plaintiffs, the water is processed after being cold pressed. (Khallili et al v. Pure Brazilian, LLC, Case No. 17-cv-6425, E. D. NY.)
For more information about other class-action lawsuits regarding cold pressed beverages and TINA.org’s coverage of them, click here.
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