Monetizing Minors
How brands exploit kid influencers and their followers.
PRIME Energy and Hydration Drinks
Case Name (Date)
Berrios et al. v. Congo Brands, LLC and Prime Hydration, LLC
23-cv-1529, M.D. Fla.
(Aug. 2023)
Product/Service
PRIME Energy and PRIME Hydration drinks
Allegations
Marketing drinks to children and teens when they contain more caffeine than the American Academy of Pediatrics recommends they should consume in one day
Failing to adequately disclose that the drinks are not intended for people under 18
Status
Pending
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