CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Prices of Contact Lenses from Lens.com
Case Name (Date)
Fitzpatrick et al. v. Lens.com, Inc.
24-cv-2700, N.D. Ill.
(Feb. 2024)
Nail et al. v. Lens.com, Inc.
24-cv-1149, D. Nev.
(March 2024)
Product/Service
Contact lenses from Lens.com
Allegations
Misleadingly advertising prices for contact lenses that do not include additional taxes and fees, which can increase the advertised prices by 30 to 80 percent
Status
Pending
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