A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In November 2017, a class-action lawsuit was filed against Whole Foods for allegedly advertising the price of Larabar health bars as $1 when, according to plaintiffs, customers are charged $1.29 for the bars. The lawsuit was transferred to federal court in December 2017. (Alston et al v. Whole Foods Market Group, Case No. 17-cv-2580, D.D.C.)
For more information about TINA.org’s coverage of Whole Foods, click here.
Be wary of questionable and deceptive claims in origin stories.
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