2026 Deceptive Ad Trends
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Price Freeze
Case Name (Date)
Acosta et al. v. Hopper (USA), Inc.
22-cv-3974, N.D. Ill.
(July 2022)
Product/Service
Price Freeze website and app
Allegations
Misleadingly marketing that consumers who click the “Price Freeze” button will lock in the price for a specific period of time without adequately disclosing that the freeze does not cover the full price difference if it is more than a certain pre-determined amount
Status
Pending
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