CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Poppi Prebiotic Sodas
Case Name (Date)
Cobbs et al. v. VNGR Beverage, LLC d/b/a Poppi
24-cv-3229, N.D. Cal.
(May 2024)
Product/Service
Poppi Prebiotic Sodas
Allegations
Falsely marketing that the prebiotics in products provide gut health benefits when one can does not contain enough prebiotic fiber to provide “meaningful gut health benefits” and products predominantly contain cane sugar, which is harmful to gut health
Status
Pending
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