NCPW 2025: Fighting against Deceptive Marketing
If you’ve been misled by an ad, regulators want to hear from you. We do too.
Popchips Snacks
March 2014: A judge gave final approval of the settlement to this lawsuit.
November 2013: A state court judge preliminarily approved a $2,400,000 settlement ($2,100,000 of which is in cash and the remainder in vouchers) to a class-action lawsuit filed against Popchips, Inc. in April 2013. The agreement will settle claims that Popchips falsely labels and markets various flavors of its chips snacks, including barbeque, sweet potato, and cheddar, as “all natural” when they actually contain artificial and synthetic ingredients and are highly processed.
According to the settlement terms, class members may receive either a $1.00 cash refund or two $1.00 vouchers for up to 10 bags of Popchips products. In addition, the company agreed to stop making false and deceptive representations about the products.
(Kelly et al v. Popchips, Inc., Case No. 1316-cv11037, Circuit Court of Jackson County, Missouri at Kansas City.)
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