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How brands exploit kid influencers and their followers.
Phillips’ Colon Health Products
In November 2014, a federal judge allowed some of the false advertising claims in a class-action lawsuit against Bayer to move forward. The complaint, which was originally filed in 2011, alleges that Bayer misleadingly markets Phillips’ Colon Health Probiotic + Fiber and Phillips Colon Health Probiotic Caps as providing digestive health and immune system benefits without evidence to support such claims. The judge dismissed false advertising claims that the company violated New Jersey state law finding that the named plaintiffs did not allege to have any direct involvement with Bayer, which is located in New Jersey. The judge allowed claims that the company violated the laws of the states where the named plaintiffs purchased the products (i.e., California and Illinois) to move forward. To learn more about the dismissed and continuing claims, click here. (In Re: Bayer Phillips Colon Health Probiotic Sales Practices Litigation, Case No. 11-cv-3017, D. NJ.).
For more information about other class-action lawsuits filed against Bayer and TINA.org’s coverage of the company, click here.
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