2026 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
In November 2016, a false advertising class-action lawsuit was filed against PhD Fitness for allegedly misleadingly advertising the characteristics and benefits of Pre-JYM and Post-JYM sport supplements. According to the complaint, the company markets the supplements as being scientifically supported and dosed properly to provide various benefits – including muscle endurance, muscle growth, strength, post-workout repair, and recovery – when such claims are not true. The lawsuit was voluntarily dismissed later the same month. The reasons for the dismissal have not been disclosed. (Kirchoff et al v. PhD Fitness, LLC, Case No. 16-cv-8310, C. D. CA.)
For more information about other class-action lawsuits regarding supplements and TINA.org’s coverage of them, click here.
A closer look at what we’ll be monitoring in the new year.
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