
Alpen “It’s The Grown Up Thing To Do”
This cereal mascot has seen it all and now it’s time for him to grow up.
In February 2019, a class-action lawsuit was filed against Citizens Equity First Credit Union for allegedly misleadingly promising that it only charges overdraft fees when an account does not have enough money to cover a transaction when, according to plaintiffs, the credit union routinely charges overdraft fees on transactions that do not overdraw the checking account. According to the complaint, the credit union charges overdraft fees on debit card transactions if the balance of the account is negative when the transaction goes through days after the transaction even if the account had enough money in it at the time of the transaction. (Hurt et al v. Citizens Equity First Credit Union, Case No. 19-cv-1040, C. D. IL.)
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This cereal mascot has seen it all and now it’s time for him to grow up.
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