Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In July 2017, a class-action lawsuit was filed against The Organic Candy Factory for allegedly misleadingly marketing its Gummy Cubs, as well as chocolate bars filled with gummy candy. Specifically, plaintiffs claim that the company markets the “Peach” and “Boysenberry, Blackberry & Raspberry” flavors of gummy candy as containing peach, boysenberry, blackberry and raspberry ingredients when, according to the complaint, the candy does not contain such ingredients. (Arabian et al v. The Organic Candy Factory, Case No. 17-cv-5410, C. D. CA.)
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Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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