
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
In February 2021, a class-action lawsuit was filed against Orgain, LLC for allegedly misleadingly marketing that the flavoring ingredient in Orgain Organic Protein Almondmilk is vanilla when, according to the complaint, the flavor comes from unspecified “natural flavors.” (Patenaude et al v. Orgain, LLC, Case No. 21-cv-40018, D. Mass.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.
A deceptive marketing trend takes root.
Legislators should protect the work of the Consumer Financial Protection Bureau.
What does “human-grade” dog food actually mean?
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
E.J. Schultz, Ad Age