
Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
A false advertising class-action lawsuit was filed against O’Reilly Automotive Stores for allegedly misrepresenting that its windshield wiper fluid protects and functions in temperatures as low as -20 degrees Fahrenheit when, according to the complaint, the fluid freezes in such temperatures and, as a result, cannot be pumped through the windshield wiper system to clean windshields. The lawsuit was originally filed in state court in July 2017 and transferred to federal court in September 2017. (Weishaar et al v. O’Reilly Automotive Stores, Inc., Case No. 17-cv-2384, E.D. Mo.)
For more information about other class-action lawsuits regarding automobiles, click here.
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
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