Monetizing Minors
How brands exploit kid influencers and their followers.
One Daily Multivitamins
May 2017: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been disclosed.
January 2015: A class-action lawsuit was filed against FoodState for allegedly deceptively marketing One Daily Multivitamins. Specifically, plaintiffs claim that the company represents that “whole foods” (such as fresh carrots, broccoli, green cabbage, oranges, and organic brown rice) are substantial ingredients in the multivitamin when, in reality, it contains mostly synthetically produced vitamins and minerals, and the “whole foods” portion provides “little vitamins, minerals and/or nutrients.” (Holt et al v. FoodState, Inc. d/b/a Megafood d/b/a Innate Response Formulas, Case No. 15-cv-00078, S. D. CA.).
For more information about other class-action lawsuits about vitamins and TINA.org’s coverage of the product, click here.
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