The FTC is not anti-direct selling. It’s pro-truth in advertising.
The DSA misses the mark.
Olaplex Haircare Products
Case Name (Date)
Albahae et al. v. Olaplex Holdings, Inc. and Cosway Co., Inc.
23-cv-982, C.D. Cal.
(Feb. 2023)
Product/Service
Olaplex haircare products
Allegations
Falsely marketing that products provide several benefits to hair, are safe, and do not contain harsh and harmful chemicals
Failing to disclose that the people featured in before-and-after photos are actually paid models who do not regularly use the products
Failing to disclose that the companies paid to have products featured in magazines, blogs, and social media posts
Failing to ensure influencers disclose they are compensated for promoting products
Misleadingly claiming that celebrities use and endorse products when they do not endorse or sponsor them and often have some incentive for using the products
Status
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