In October 2016, a class-action lawsuit was filed against Blistex Inc. for allegedly deceptively marketing Odor-Eaters® shoe insoles as, among other things, having the ability to “destroy[] odors” and provide “all-day effectiveness guaranteed” when, in reality, the insoles have “very little capability to reduce existing odor and cannot eliminate all future odor.” (Izquierdo et al v. Blistex Inc., Case No. 16-cv-5554, E. D. NY.)

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